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Communication challenges to virtual organization


Čulo, Ksenija; Skendrović, Vladimir
Communication challenges to virtual organization // Society and Technology 2011 / Plenković, Mario (ur.).
Zagreb: Hrvatsko komunikološko društvo i Nonacom, 2011. str. 26-27 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Communication challenges to virtual organization

Autori
Čulo, Ksenija ; Skendrović, Vladimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Society and Technology 2011 / Plenković, Mario - Zagreb : Hrvatsko komunikološko društvo i Nonacom, 2011, 26-27

ISBN
978-953-6226-21-4

Skup
Društvo i tehnologija 2011.

Mjesto i datum
Lovran, Hrvatska, 28-30.6.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
virtual organiozation; communication; organization identification; communication process

Sažetak
A virtual organization is a collection of geographically distributed, functionally and/or culturally diverse entities that are linked by electronic forms of communication and rely on lateral, dynamic relationships for coordination. Although virtual organizations provide employees the freedom to work from any place and at any time, this type of spatial dispersion threatens the very meaning of organizations. Identification is found to be the critical glue linking virtual workers and their organizations. However, the question is how do employees in a virtual context build and sustain organizational identification. Communication may be an answer to the question. Communication is fundamental to any form of organizing, but is preeminent in virtual organizations. Without communication, the boundary-spanning among virtual entities would not be possible. Virtual organizations need a communication strategy that develops the organizational culture and community, improves effectiveness and teamwork, and enhances individual performance. Relative to more traditional settings, communication processes that occur in virtual contexts are expected to be rapid, customized, temporary, greater in volume, more formal, and more relationship-based.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
149-1491678-0980 - Vrednovanje odnosa investicijskih projekata i okoliša (Ksenija Čulo, )

Ustanove
Građevinski i arhitektonski fakultet Osijek

Profili:

Avatar Url Ksenija Čulo (autor)

Avatar Url Vladimir Skendrović (autor)

Citiraj ovu publikaciju

Čulo, Ksenija; Skendrović, Vladimir
Communication challenges to virtual organization // Society and Technology 2011 / Plenković, Mario (ur.).
Zagreb: Hrvatsko komunikološko društvo i Nonacom, 2011. str. 26-27 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Čulo, K. & Skendrović, V. (2011) Communication challenges to virtual organization. U: Plenković, M. (ur.)Society and Technology 2011.
@article{article, editor = {Plenkovi\'{c}, M.}, year = {2011}, pages = {26-27}, keywords = {virtual organiozation, communication, organization identification, communication process}, isbn = {978-953-6226-21-4}, title = {Communication challenges to virtual organization}, keyword = {virtual organiozation, communication, organization identification, communication process}, publisher = {Hrvatsko komunikolo\v{s}ko dru\v{s}tvo i Nonacom}, publisherplace = {Lovran, Hrvatska} }