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The heritage product as suggested by a marketing approach


Šola, Tomislav
The heritage product as suggested by a marketing approach // Sketches and essays to mark twenty years of the International Cultural Centre / Purchla, Jacek (ur.).
Krakow: International Cultural Centre, 2011. str. 460-470


Naslov
The heritage product as suggested by a marketing approach
(Sketches and essays to mark twenty years of the International Cultural Centre)

Autori
Šola, Tomislav

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo

Knjiga
Sketches and essays to mark twenty years of the International Cultural Centre

Urednik/ci
Purchla, Jacek

Izdavač
International Cultural Centre

Grad
Krakow

Godina
2011

Raspon stranica
460-470

ISBN
978-83-89273-85-7

Ključne riječi
marketing, heritage, sustainability, museum

Sažetak
The paper aims to present heritage and museums in relation to marketing and product oriented activities of today's world. The conclusion is that the product is the difference in the visitors between their state before and after the visit and museums becoming making museums the main driving force in social and cultural development.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekt / tema
130-1301679-3291 - Hrvatski identitet u marketingu mjesta i razvojnoj strategiji (Tomislav Šola, )

Ustanove
Filozofski fakultet, Zagreb

Profili:

Avatar Url Tomislav Šola (autor)

Citiraj ovu publikaciju

Šola, Tomislav
The heritage product as suggested by a marketing approach // Sketches and essays to mark twenty years of the International Cultural Centre / Purchla, Jacek (ur.).
Krakow: International Cultural Centre, 2011. str. 460-470
Šola, T. (2011) The heritage product as suggested by a marketing approach. U: Purchla, J. (ur.) Sketches and essays to mark twenty years of the International Cultural Centre. Krakow, International Cultural Centre, str. 460-470.
@inbook{inbook, author = {\v{S}ola, T.}, editor = {Purchla, J.}, year = {2011}, pages = {460-470}, keywords = {marketing, heritage, sustainability, museum}, isbn = {978-83-89273-85-7}, title = {Sketches and essays to mark twenty years of the International Cultural Centre}, keyword = {marketing, heritage, sustainability, museum}, publisher = {International Cultural Centre}, publisherplace = {Krakow} }