Sketches and essays to mark twenty years of the International Cultural Centre (CROSBI ID 45186)
Prilog u knjizi | ostalo
Podaci o odgovornosti
Šola, Tomislav
engleski
Sketches and essays to mark twenty years of the International Cultural Centre
The paper aims to present heritage and museums in relation to marketing and product oriented activities of today's world. The conclusion is that the product is the difference in the visitors between their state before and after the visit and museums becoming making museums the main driving force in social and cultural development.
marketing, heritage, sustainability, museum
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Podaci o prilogu
460-470.
objavljeno
Podaci o knjizi
Sketches and essays to mark twenty years of the International Cultural Centre
Purchla, Jacek
Krakov: International Cultural Centre, Kraków
2011.
978-83-89273-85-7