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The Strategy Reality Check- Quo vadis Croatia?

The process of strategic management is the core of the strategic management literature. The classical contributions of the founders of strategic management suggested that the process should be directed as deliberate and controlled as possible and every step should be rational based on data and facts. The opposing approach in strategy is emergent approach allowing changes in the process from the moment it starts the implementation stage. Furthermore, if the whole process is flexible we are talking about the adaptive approach to the process of strategic management. At the other end of spectrum there is organizational anarchy and garbage-can model of strategy development. The reality check of Croatian national strategy starts from the statistical data produced by the Croatian Chamber of Economy in 2006 and 2010. The Croatian economy is dominatingly based on trade in almost each of the counties, non-competitive processing industry with a large number of employees, and construction. These three sectors are vital for the Croatian economy and should be the focal parts of the future strategies.

Strategic Management; Strategy; Sectors of Economy; Croatia

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