engleski

Tourism Industry Marketing Plan of the Republic of Croatia in the Function of Social Change Realization

A new image should ensue from the Croatian tourism-industry strategic marketing plan based upon development of a new competitively positioned tourism-industry product as to effectively utilize the existent economic resources. The Croatian tourism-industry strategic marketing plan should be integrated and supported by an overall approach of all the key participants in the tourism-industry aggregate but also by other tourism-relevant ones. In other words, a strategic marketing plan should expectorate a long-term integrated tourist vision of the Republic of Croatia.

tourism industry; strategic marketing plan; changes

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