engleski

'Strike while the Humour is Hot: Metaphor and Humour in Political Discourse

The main target of this paper is to explore the relationship between humour and metaphor in order to attain a better understanding of the cognitive and affective components of jokes. Cognitive theory is outlined (G. Lakoff, M. Turner, G.Fauconnier, K. Feyaerts, G. Brône, T. Veale, etc.) and used in humour interpretation. A representative sample of political metaphors was selected from public media and relevant databases. The same conceptual tools are applied to explain the perception of both funniness and metaphoricity. The findings of this study reveal that humorous metaphors are primarily based on unusual and unprecedented correspondences between concepts (contradiction, ambiguity, paradox, etc.). Body image schemas will be tested on the selected sample of metaphors. According to G. Lakoff (2008) our future depends critically on which metaphorical conceptions predominate since these conceptions influence our thoughts, actions and worldviews. This paper will try to shed some light on the role of dominant metaphors used in political discourse. We assume that the study of the exploitation of framing, metaphoric reasoning, conceptual integration and humour may yield valuable insights into the comprehension of the social reality and cognition in general.

humor; metafora; politički govor

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