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Pregled bibliografske jedinice broj: 550531

A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality


Dedić, Goran; Križman Pavlović, Danijela
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality // International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011 / Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir (ur.).
Lancahire, Velika Britanija: Access Press UK, 2011. str. 92-104 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality

Autori
Dedić, Goran ; Križman Pavlović, Danijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011 / Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir - Lancahire, Velika Britanija : Access Press UK, 2011, 92-104

Skup
The 8th International CIRCLE Conference for Consumer Behaviour and Retailing Research

Mjesto i datum
Dubrovnik, Hrvatska, 27-29.04.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
services marketing; perceived service quality; national culture

Sažetak
This paper presents an examination of national culture’s influence on perceptions of service quality. Direct measurement based approach towards measuring perceived service quality is adopted and implemented in this research, while national culture is conceptualized using Hofstede’s framework. A review of previous studies linking dimensions of national culture with perceived service quality dimensions is undertaken and used as a basis upon which differences between service quality perceptions between national groups are hypothesized. Empirical research was undertaken using a sample of hotel guests from two national groups. By means of regression analysis, contribution of service quality dimensions in explaining total perceived service quality across two national samples was observed. Analysis of empirical data confirmed hypothesized differences between national samples. Finally, an analysis and discussion of research result’s implications for services marketing theory and practice is provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
055-0551207-0771 - Marketinški pristup oblikovanju identiteta jadranskog prostora (Crnjak-Karanović, Biljana, MZOS ) ( POIROT)
303-0000000-2451 - Održivi turizam u Hrvatskoj: izrada akcijskog plana održivosti turizma Istre (Vitasović, Aljoša, MZOS ) ( POIROT)

Ustanove:
Ekonomski fakultet, Split,
Fakultet ekonomije i turizma "Dr. Mijo Mirković", Pula,
Sveučilište Jurja Dobrile u Puli


Citiraj ovu publikaciju:

Dedić, Goran; Križman Pavlović, Danijela
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality // International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011 / Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir (ur.).
Lancahire, Velika Britanija: Access Press UK, 2011. str. 92-104 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dedić, G. & Križman Pavlović, D. (2011) A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality. U: Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir (ur.)International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011.
@article{article, author = {Dedi\'{c}, Goran and Kri\v{z}man Pavlovi\'{c}, Danijela}, year = {2011}, pages = {92-104}, keywords = {services marketing, perceived service quality, national culture}, title = {A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality}, keyword = {services marketing, perceived service quality, national culture}, publisher = {Access Press UK}, publisherplace = {Dubrovnik, Hrvatska} }
@article{article, author = {Dedi\'{c}, Goran and Kri\v{z}man Pavlovi\'{c}, Danijela}, year = {2011}, pages = {92-104}, keywords = {services marketing, perceived service quality, national culture}, title = {A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality}, keyword = {services marketing, perceived service quality, national culture}, publisher = {Access Press UK}, publisherplace = {Dubrovnik, Hrvatska} }




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