engleski

Tourism statistics in Croatia: present status and future challenges

Tourism is often mentioned as the main driver of Croatian economic development. Specifically, tourist trade is a relevant source of profit for a wide range of economic activities, primarily hospitality and catering industry, followed also by agriculture, transport, communications, sport and trade, thereby affecting their development. Because of the importance of tourism for national economy, it is important to investigate and analyse domestic and international tourism market trends and tendencies with the purpose of obtaining meaningful, comprehensive and prompt information in the highly changing and complex tourism environment. This requires the existence of adequate statistical data upon which decisions and directions for future development can be made. The paper investigates the existing tourism statistics in Croatia. The objective of the paper is to emphasize the importance of adequate statistical data collection and systematization with the purpose of increasing the possibilities of their comparison, implementation and analysis. Based on those premises the paper points out the advantages and disadvantages of the existing tourism statistics and presents some suggestions and guidelines for its future development and improvements.

statistics ; Croatian tourism ; competitiveness ; research ; statistical data.

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