Bass Model (CROSBI ID 44588)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Sokele, Mladen
engleski
Bass Model
The Bass model is the most convenient model for market adoption forecasting of new product in sense of flexibility vs. number of free parameters needed to be determined. The chapter describes a calibration of the parameters in cases when limited data is available and introduces the Bass model with explanatory parameters which is useful for the forecasting purposes.
Characteristics of Bass model, Bass model with explanatory parameters, forecasting
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Podaci o prilogu
18-23.
objavljeno
Podaci o knjizi
The SAGE Dictionary of Quantitative Management Research
Moutinho, Luiz ; Hutcheson, D Graeme
London : Delhi: SAGE Publishing
2011.
9781412935203
