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Pregled bibliografske jedinice broj: 543112

Modern approach to the marketing concept of Nikola Tesla memorial center bisiness – Smiljan


Pupavac, Drago; Baburić, Marija
Modern approach to the marketing concept of Nikola Tesla memorial center bisiness – Smiljan // Marketing challenges in new economy, 22I (2011), 952-970 (podatak o recenziji nije dostupan, članak, stručni)


Naslov
Modern approach to the marketing concept of Nikola Tesla memorial center bisiness – Smiljan

Autori
Pupavac, Drago ; Baburić, Marija

Izvornik
Marketing challenges in new economy (7891-352X) 22I (2011); 952-970

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Marketing concept ; Nikola Tesla Memorial Center - Smiljan ; consumers

Sažetak
Starting from the thesis that with the full implementation of modern marketing concept we can improve the efficiency and effectiveness of operations of Nikola Tesla Memorial Center - Smiljan and thus provide significant support to economic development of Lika-Senj County, the fundamental objective of this study is to investigate the specifics of marketing as a business concept or logic, i.e. the doctrine in business of the Memorial Centre. The research topic of importance to this work consists of more dimensions of contemporary approaches to the marketing concept of operations. In accordance with this the purpose of this study is: 1) to explore how the Memorial Centre can best adapt its own resources and economic objectives of its business to customers' needs, i.e. to economic development of Lika-Senj County as a whole, 2) to explore opportunities for integration of all elements and activities through marketing into one integrated system, and 3) to explore the use of the Internet and other digital technologies as a support to modern marketing concept.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
236-0000000-1701 - Menadžment u poduzetničkoj ekonomiji (Marčelo Dujanić, )

Ustanove
Veleučilište u Rijeci,
Veleučilište "Nikola Tesla" u Gospiću

Autor s matičnim brojem:
Drago Pupavac, (241845)