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Pregled bibliografske jedinice broj: 541456

Special-Interest Management in Emerging Hospitality Brands


Kovačić, Nataša
Special-Interest Management in Emerging Hospitality Brands // Future Organization, Proceedings of the 30th Annual International Conference on Organizational Science Development / Ferjan, Marko, Mirjana Kljajić Borštnar, i Andreja Pucihar (ur.).
Portorož: Moderna organizacija v okviru Univerze v Mariboru - Fakultete za organizacijske vede, 2011. str. 634-642 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Special-Interest Management in Emerging Hospitality Brands

Autori
Kovačić, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Future Organization, Proceedings of the 30th Annual International Conference on Organizational Science Development / Ferjan, Marko, Mirjana Kljajić Borštnar, i Andreja Pucihar - Portorož : Moderna organizacija v okviru Univerze v Mariboru - Fakultete za organizacijske vede, 2011, 634-642

ISBN
978-961-232-246-5

Skup
30th Annual International Conference on Organizational Science Development "Future Organization"

Mjesto i datum
Portorož, Slovenija, 23-25.03.2011.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Innovative hotel product; hospitality brands; special-interest tourism; hotel brand logistics

Sažetak
All sectors of human development are constantly under pressure to perform better, in other words more efficient, minimizing costs while striving to achieve quality considered satisfactory from the demand side point of view. “Producing” service, specific in its creation and realization, hospitality is more subjective to influences of the business environment it operates in. While there is a human factor linking demand and the supply side of tourism market, the level of uncertainty and potential risk in communicating their supply to the right market segment increases. What could a hotel do in order to increase competitiveness and the level of responsiveness and adaptability to new trends? Mass-characteristic of tourism is still a reality but what differentiates the new, innovative and attractive hotels from the relicts of past times of hospitality is the ability to recognize new trends and reorganize structural pyramid in order to create such service-production process, satisfactory for both counterparts. Special interest tourism (SIT) opens a variety of niches for a hotel to realize its potential. Focusing on one (or a few) special interest is more demanding when adapting and transforming processes but also more rewarding if the hotel achieves optimal resource utilization. Sport is one of special-interest niches recognized by rising interest of the demand and profit generation ability for the hotel. Supporting the thesis, practice offers examples of hotel brand affiliations whose business results demonstrate market appreciation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Autor s matičnim brojem:
Nataša Slavić, (310906)