engleski

Servitization as a strategy for survival: evidence from a small European country

It has been shown in the literature that manufacturers offer more and more services. One reason is to stay competitive. Even though returns from services amount to almost 10% of revenues, while margins in manufacturing are decreasing and are now around 1%, returns from product related services are low. Neeley (2008) argues that unlike manufacturing, product related services need a skilled workforce which is no longer cheap. In this work we want to investigate what is the current state of product related services in a small country in Europe, but not in European Union, which mostly manufactures components and does not enjoy cheap labor force.

Servitization; product related services; Croatia

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