Internet marketing communication of tourist destinations: review of DMO websites in Europe (CROSBI ID 577796)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Slivar, Iva ; Križman Pavlović, Danijela
engleski
Internet marketing communication of tourist destinations: review of DMO websites in Europe
This study focuses on content analyses of internet marketing communication tools and techniques used by Destination Management Organizations (DMOs) on their official websites. The population of the study includes two regional DMOs of six European countries each, situated by the sea, as well as all Croatian regional DMOs also by the sea. The results show that DMOs are not fully applying internet marketing tools and techniques on their official websites in their communication with the market and public.
: internet marketing; communication strategy; DMOs; Europe; Croatia; destination marketing
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Podaci o prilogu
-882--899.
2011.
objavljeno
Podaci o matičnoj publikaciji
Marketing Challenges in New Economy
Križman Pavlović, D. ; Benazić, D.
Pula: Juraj Dobrila University of Pula Department of Economics and Tourism
978-953-7498-45-0
Podaci o skupu
22nd CROMAR Congress Marketing challenges in new economy
predavanje
01.01.2011-01.01.2011
Pula, Hrvatska