engleski

Application of strategic management activities in the Croatian national sport federations

The paper deals with strategic management issues. It emphasizes the need to implement strategic management activities in non-profit sport organizations as well as in for-profit organizations due to an ever changing environment and its importance for decision-making. Since this is a process that is just starting to develop in Croatian sport federations, the question of who can conduct these activities is also addressed. The results of a research conducted with Croatian national sport federations show that the majority of these organizations do not apply strategic management activities. At the same time, executive board members are identified as the ones that should be a part of or in charge of the strategic management process. The grades concerning the competencies and motivation of executive board members to manage sport federations were above average which is significant for the future. Croatian national sport federations should make an effort to implement strategic management activities in their everyday business activities, because it will definitely help them achieve their goals and objectives easily.

mission; vision; executive board members

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