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Integrated marketing communication as a holistic and effective concept of strategic marketing (CROSBI ID 175541)
Prilog u časopisu | ostalo
Vignali, Claudio ; Podrug, Najla ; Lovrinčević, Marina
Integrated marketing communication as a holistic and effective concept of strategic marketing // World journal of retail business management, 2 (2008), 2; 9-19
Podaci o odgovornosti
Vignali, Claudio ; Podrug, Najla ; Lovrinčević, Marina
engleski
Integrated marketing communication as a holistic and effective concept of strategic marketing
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