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The role of honey exhibition on rural development : case of Istrian region (Croatia)


Brščić, Kristina; Trošt, Klara; Kezić, Nikola
The role of honey exhibition on rural development : case of Istrian region (Croatia) // 22nd CROMAR Congres on Marketing Challenges in New Economy : proceedings / Danijela Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula: Juraj Dobrila University ; CROMAR = Croatian Marketing Association, 2011. str. 162-183 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
The role of honey exhibition on rural development : case of Istrian region (Croatia)

Autori
Brščić, Kristina ; Trošt, Klara ; Kezić, Nikola

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
22nd CROMAR Congres on Marketing Challenges in New Economy : proceedings / Danijela Križman Pavlović, Danijela ; Benazić, Dragan - Pula : Juraj Dobrila University ; CROMAR = Croatian Marketing Association, 2011, 162-183

ISBN
978-953-7498-45-0

Skup
CROMAR Congres on Marketing Challenges in New Economy (22 ; 2011)

Mjesto i datum
Pula, Hrvatska, 06.-08.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Event management; honey; Istria; rural tourism; rural development

Sažetak
Evaluation and exhibition of agricultural food products are one of the means how producers can confirm the quality of their products and present themselves to their regular and potential consumers. Farmers' markets have existed around the world for centuries but many of them disappeared with the appearance of supermarkets. In recent years, in Croatia an increase in the number of exhibition and trade show related to agricultural and food product has happened, but also the growing interest of farmers and buyers, local residents and tourists, to purchase such products. The paper considers the role of evaluation and events of honey in the Istrian region since the beginning of their uniting as a part of rural tourism. Evaluation and presentation of honey in Istria was first organized in the county exhibition VINISTRA in Porec in 1998, until 2004 when the regional government decided that the event of honey can be organized independently. From the year 2006 honey event were moved to Pazin and organized under the title "Days of Honey". From a tourism perspective, exhibition of agricultural food products have the potential to generate regular and repeat visits from high spending visitors who are seeking quality foods produced by local producers, in contrast to the products that can be found in supermarkets. In the paper, in order to determine the trends, standard statistical methods were used for data analyzing of the participation of beekeepers and honey at all evaluations over the past 13 years. In addition, participants’ opinions and thinking about these events were analyzed as well as generally the role and possibilities of such events in the popularization and development of these activities on the promotion of the area in which the events are organized.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
147-1470497-3034 - Valorizacija selektivnih oblika turizma u održivom razvitku ruralnih prostora (Pavlo Ružić, )

Ustanove
Institut za poljoprivredu i turizam, Poreč