engleski

From Global Leaders to the Edge of Survival – Crucial Decade for Croatian Shipyards

Trends on the shipbuilding market indicate a rapid fall in market share and market position of European shipyards and shipbuilding groups in the overall shipbuilding market share. The consequences of those trends are seen in the closing down of shipbuilding industries in many EU states. Such scenario could be foreseen in Croatian shipyards too. They generate substantial losses which were covered by Government subsidies in past. This paper explores the causes of market failure of Croatian shipyards, but from an inner perspective. The focus of the empirical research is moved from the global or macro level (unfavorable market circumstances, political impact, corruption, recession and other “it-is- somebody-else’s-fault” reasons) towards effectiveness of the main business entities within the industry - shipyards. The research focuses on the awareness of the shipyard managements about the position of the Croatian shipyards within the global industry (and national economy). Moreover, in-depth analysis of the domestic shipbuilding industry is conducted to prove the insufficient attention of the authorities in the shipbuilding industry regarding the systematic organization development. The main conclusion of the research is that there is no sustainable and effective development of shipyard without an appropriate model of development of shipbuilding networks.

strategy ; operations ; complex business systems ; shipbuilding

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