engleski

Cruise tourism management in urban cultural destination, the case of Dubrovnik

Global cruise market is very dynamic and it is characterised by constant changes in offer and demand. Extraordinary growth of demand for cruises that is registered in the last years in all generative markets confirms that the demand for cruise market is still growing. Increasing number of companies with mega ships fleet, large concentration of ships in some Mediterranean ports, limited possibilities of Mediterranean ports/cities for accommodation of large ships raises the question of the positive and negative effects ratio of cruise tourism to leisure tourism, economy, life of local population, the environment of the tourist destination etc. Dubrovnik, as one of the leading ports in Mediterranean and leading port in Croatia is also faced with the emphasised concentration of traffic in just a few days of the week and only part of the day with passengers' short stay at the destination. Simultaneous calls of several ships in the port and larger number of cruise passengers in Dubrovnik requires better organisation of passenger accommodation, better co-operation of everyone who is directly or indirectly involved with cruise tourism and the formation of an authority that will manage the cruise tourism in Dubrovnik. The paper offers solutions that are a good basis for the strategic planning of demand and destination product management and determines model of authority organisation that would manage the development of cruise tourism in Dubrovnik in accordance with sustainable development.

cruise tourism; management; authority; Dubrovnik; sustainable development

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