engleski

Student's perceptions and tendencies towards entrepreneurship: the empirical findings from the University of Dubrovnik – Croatia

For decades entrepreneurial activity is recognized as a significant contributing factor to the economic vitality of any country. The purpose of this paper is to investigate the perceptions and intentions towards entrepreneurship of students from the University of Dubrovnik, Croatia and to find out whether they are ready for the entrepreneurship activities. The empirical research is conducted on students of business economy at the University of Dubrovnik and who are expected to enter in the process of entrepreneurship. The research instrument is survey questionnaire with 21 questions which covered five dominant areas: demographic characteristics, type of potential business, financial aspects of business, the way of implementing a business idea and the source of information needed to generate idea on the market. This paper is based on the descriptive statistical analysis which has shown the satisfying level of students' intentions on entrepreneurship and their willingness to enter in the world of entrepreneurship.

University students; entrepreneurship; entrepreneurship perceptions; entrepreneurship intentions

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