engleski

The process of implementing and ensuring a high level of Croatian tourism product quality

Ensuring a high level of tourism product quality sometimes becomes a determining factor of the choice of a particular tourism destination or of specific tourism product at the competitive tourist market. Quality in recent years becomes more and more priority factor of the development policy of each country. Tourism destinations that are not realized the importance and role of ensuring a high level of product quality, where the quality is based on international standards at the market, will not be able to take an adequate position and will be displace from the market. Benefits that are realized by applying the quality system are multiple. Primarily increases the quality of the tourism services and products offered on the tourist market. Furthermore it is equally important to the satisfaction of tourists and is expressed as one of the important factors for creating a positive destination image. Beside it implicate to reducing business costs, which also affects the productivity and profitability and increased competitive ability. Increasing the satisfaction of tourists is one of the most important benefits that are realized by implementing quality system for the whole tourism market focused on meeting the desires and demands of tourists. To determine the real state of the Croatian tourism products quality in the paper the survey method has been used and surveyed populations were hotels managers, managers of tourism agencies and tourism experts. Therefore the purpose of the paper is to determine the actual state and emphasize the importance of the implementation a high level of Croatian tourism products for the better positioning at the competitive tourism market.

tourism product; quality; tourism market; Croatia

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