engleski

COMPETITIVENESS OF CROATIAN ECONOMY: STATE AND PROSPECTS

The paper examines the competitiveness of the theoretical and applicative aspects taking into consideration the actual situation in the Croatian economy and that of the environment. In this sense, competitiveness is seen from the macro (country) and micro level (enterprise), using the so-called ‘pyramid of competitiveness’ as a fundamental framework for structured analysis of competitiveness. The emphasis is on the importance of market success of business entities (companies) to increase national competitiveness. Analysis of competitiveness of Croatian economy is made according to data from the Annual Report of the National Competitiveness Council. Used as indicators of competitiveness are: The World Competitiveness Index by International Institute for Management Development (IMD) and the Global Competitiveness Index by World Economic Forum (WEF). The results show that the Croatian economy is highly sensitive to environmental instability, manifested by weakness, such as: excessive foreign debt, an unfavorable investment climate, mismanagement of state property and extremely low competitiveness of Croatian products on the world market.

competitiveness ; economy ; management ; crisis ; the Republic of Croatia

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