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Pregled bibliografske jedinice broj: 523138

Research of e-marketing information system in hospitality


Andrlić, Berislav; Budić, Hrvoje; Đokić, Kristian
Research of e-marketing information system in hospitality // Proceedings of International conference “Scientific research and experimental development”
Paris: World Academy of Science, Engineering and Technology, 2011. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 523138 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Research of e-marketing information system in hospitality

Autori
Andrlić, Berislav ; Budić, Hrvoje ; Đokić, Kristian

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of International conference “Scientific research and experimental development” / - Paris : World Academy of Science, Engineering and Technology, 2011

Skup
World Academy of Science, Engineering and Technology - WASET 2011

Mjesto i datum
Pariz, Francuska, 24-26.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-marketing; hospitality; market research

Sažetak
Marketing in hospitality due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of market research and especially new technologies give rise to new or existing hospitality growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of hospitality, and market research using the Internet. The aim of this paper is to present application of research market methods via the Internet in hospitality using e-marketing information system.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekti:
152-1521473-1475 - Povećanje učinkovitosti i kvalitete odljevaka-hrvatske perspektive (Budić, Ivan, MZOS ) ( POIROT)

Ustanove:
Veleučilište u Požegi

Profili:

Avatar Url Kristian Đokić (autor)

Avatar Url Hrvoje Budić (autor)

Avatar Url Berislav Andrlić (autor)


Citiraj ovu publikaciju:

Andrlić, Berislav; Budić, Hrvoje; Đokić, Kristian
Research of e-marketing information system in hospitality // Proceedings of International conference “Scientific research and experimental development”
Paris: World Academy of Science, Engineering and Technology, 2011. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Andrlić, B., Budić, H. & Đokić, K. (2011) Research of e-marketing information system in hospitality. U: Proceedings of International conference “Scientific research and experimental development”.
@article{article, year = {2011}, keywords = {e-marketing, hospitality, market research}, title = {Research of e-marketing information system in hospitality}, keyword = {e-marketing, hospitality, market research}, publisher = {World Academy of Science, Engineering and Technology}, publisherplace = {Pariz, Francuska} }
@article{article, year = {2011}, keywords = {e-marketing, hospitality, market research}, title = {Research of e-marketing information system in hospitality}, keyword = {e-marketing, hospitality, market research}, publisher = {World Academy of Science, Engineering and Technology}, publisherplace = {Pariz, Francuska} }




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