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Pregled bibliografske jedinice broj: 521452

Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology


Dukić, Branimir; Meler, Marcel; Katić, Miroslav
Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology // Proceedings of the ITI 2011 33rd International Conference on Information Technology Interfaces / Luzar-Stiffler ; Vesna, Jarec ; Iva, Bekić, Zoran (ur.).
Zagreb: University Computing Centre, University of Zagreb, 2011. str. 385-390 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology

Autori
Dukić, Branimir ; Meler, Marcel ; Katić, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ITI 2011 33rd International Conference on Information Technology Interfaces / Luzar-Stiffler ; Vesna, Jarec ; Iva, Bekić, Zoran - Zagreb : University Computing Centre, University of Zagreb, 2011, 385-390

ISBN
978-953-7138-21-9

Skup
33rd International Conference on Information Technology Interfaces

Mjesto i datum
Cavtat, Hrvatska, 27-30.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Nature Park Kopački rit; mobile technology; CRM; SMS; Web; information system.

Sažetak
Nature Park Kopački rit is one of the major tourist destinations in eastern Croatia. Its riches draw tourists not only from the Republic of Croatia, but from the whole world. Although the number of visitors is increasing yearly, the Park cannot allow these numbers to grow infinitely given the requirements of sustainable development. For this reason the Park management is considering how to improve relationship with the existing consumers, as well as how to get more from each individual consumer. This is possible by applying the concept of relationship marketing, i.e. customer relationship management (CRM). The first step in this direction is to organize the Nature Park Kopački rit Enthusiasts' Club. In this way the Club members will be identified, personalized, and given certain benefits on one hand, and it will be ensured that they bring certain profit on the other hand. Modern mobile technology potentials have been chosen as the means for their identification, especially SMS and Web service. Mobile phone as a small-scale computer can not only identify users, but also allows the provision of a range of services in the sphere of collaborative CRM. Some of these services are envisaged in the model of CRM system for the Nature Park Kopački rit.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Marcel Meler, )
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Josip Mesarić, )

Ustanove
Ekonomski fakultet, Osijek

Profili:

Avatar Url Miroslav Katić (autor)

Avatar Url Branimir Dukić (autor)

Avatar Url Marcel Meler (autor)

Citiraj ovu publikaciju

Dukić, Branimir; Meler, Marcel; Katić, Miroslav
Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology // Proceedings of the ITI 2011 33rd International Conference on Information Technology Interfaces / Luzar-Stiffler ; Vesna, Jarec ; Iva, Bekić, Zoran (ur.).
Zagreb: University Computing Centre, University of Zagreb, 2011. str. 385-390 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dukić, B., Meler, M. & Katić, M. (2011) Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology. U: Luzar-Stiffler, Vesna, J. & Iva, Bekić, Zoran (ur.)Proceedings of the ITI 2011 33rd International Conference on Information Technology Interfaces.
@article{article, year = {2011}, pages = {385-390}, keywords = {Nature Park Kopa\v{c}ki rit, mobile technology, CRM, SMS, Web, information system.}, isbn = {978-953-7138-21-9}, title = {Relationship Improvement Model for Visitors of the Nature Park Kopa\v{c}ki rit through Usage of Mobile Technology}, keyword = {Nature Park Kopa\v{c}ki rit, mobile technology, CRM, SMS, Web, information system.}, publisher = {University Computing Centre, University of Zagreb}, publisherplace = {Cavtat, Hrvatska} }




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