Transforming Social Networking from a Service to a Platform: a Case Study of Ad-hoc Social Networking (CROSBI ID 572934)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Podobnik, Vedran ; Lovrek, Ignac
engleski
Transforming Social Networking from a Service to a Platform: a Case Study of Ad-hoc Social Networking
In this paper we discuss how a synergy of fundamental concepts standing behind the Facebook (i.e., social networking) and the iPhone (i.e., mobile and pervasive platform) can generate a sustainable business model for the ICT industry. Namely, we will show that a transformation of social networking from a service to a mobile and pervasive platform can produce multiple benefits for both social network service providers as well communication operators/smartphone manufacturers, while provisioning end-users an added value. Additionally, we will demonstrate our proposal through a case study presenting ad-hoc social networking, a platform for managing ad-hoc social relationships (i.e., set up by (mobile) users located in a limited geographical area during a certain period in time).
ICT Evolution; Social Networking; Application Store; Impulse Purchase; Ad-hoc Connections; User Collaboration
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Podaci o prilogu
Article No. 8, 1-x.
2012.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 13th International Conference on Electronic Commerce (ICEC 2011)
Liverpool: The Association for Computing Machinery (ACM)
978-1-4503-1428-2
Podaci o skupu
Nepoznat skup
predavanje
29.02.1904-29.02.2096