The Croatian Tourist Enterprises in Globalisation Processes (CROSBI ID 43337)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Mrnjavac, Edna ; Pavia, Nadia ; Stipanović, Christian
engleski
The Croatian Tourist Enterprises in Globalisation Processes
The study, the results of whuch are contained in this paper, has confirmed the hypothesis stating that Croatian tourism offering can be adjusted to globalisation process by raising its general level of quality and enriching it with a specific personalised offering. In the case of the the hospitality offering, the subhypothesis was confirmed, which states that ba increasing the quality of the hospitality offering is possible to influence the increase of the quality of an integradted Croatian tourist product and enhance tourist satisfaction
Croatian tourist enterprises, globalisation, regionalisation, development concept, quality
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Podaci o prilogu
228-239.
objavljeno
Podaci o knjizi
Development and Functioning of Enterprises in Global and Changing Environment
Kujawa, Jerzy ; Debicka, Olga
Gdanjsk: Foundation for the Development of Gdansk University
2010.
978-83-7531-149-5