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Pregled bibliografske jedinice broj: 513120

The Croatian Tourist Enterprises in Globalisation Processes


Mrnjavac, Edna; Pavia, Nadia; Stipanović, Christian
The Croatian Tourist Enterprises in Globalisation Processes // Development and Functioning of Enterprises in Global and Changing Environment / Kujawa, Jerzy ; Debicka, Olga (ur.).
Gdansk: The Foundation for the Development of Gdansk University, Gdansk, 2010. str. 228-239


Naslov
The Croatian Tourist Enterprises in Globalisation Processes

Autori
Mrnjavac, Edna ; Pavia, Nadia ; Stipanović, Christian

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Development and Functioning of Enterprises in Global and Changing Environment

Urednik/ci
Kujawa, Jerzy ; Debicka, Olga

Izdavač
The Foundation for the Development of Gdansk University, Gdansk

Grad
Gdansk

Godina
2010

Raspon stranica
228-239

ISBN
978-83-7531-149-5

Ključne riječi
Croatian tourist enterprises, globalisation, regionalisation, development concept, quality

Sažetak
The study, the results of whuch are contained in this paper, has confirmed the hypothesis stating that Croatian tourism offering can be adjusted to globalisation process by raising its general level of quality and enriching it with a specific personalised offering. In the case of the the hospitality offering, the subhypothesis was confirmed, which states that ba increasing the quality of the hospitality offering is possible to influence the increase of the quality of an integradted Croatian tourist product and enhance tourist satisfaction

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija