engleski

Culture of Hits vs. Culture of Niches - Cultural Industries and Processes of Cultural Identification in Croatia

The transition and transformation of the post-socialist societies have brought a shift from the homogeneous model of national cultural identity towards models that promote individual choices and tastes. The new identitarian models open towards multiplicity of value orientations as well as to the plurality of choices inside one's own culture. In this paper, cultural deterritorilisation, translocality and cultural globalization are discussed in order to identify the context of the recent cultural changes in Croatia. Furthermore, an analysis of cultural consumption and cultural production outlines the culture of hits and the niche cultures as newly emerging cultures in Croatia and in the SEE region. They emerge under the influence of new technologies and cultural industries, particularly those developed in the contemporary Western cultures. The article shows how opportunities that niche cultures bring are not elaborated fully while the cultural objects of global cultural industry dominate the local cultural scene.

cultural industries, culture of hits, culture of niches, new identitarian models

This article is based on the previously published chapter: Primorac, J. (2010) "Od globalne kulturne industrije do kultura niša: Kulturna potrošnja i kulturna proizvodnja u Hrvatskoj" in Švob-Đokić, N. (ed.) Kultura/Multikultura, Naklada Jesenski i Turk, Hrvatsko sociološko društvo: Zagreb.