Naslov
Effect of information about pig breed on consumers' acceptability of dry sausage

Autori
Cerjak, Marija ; Karolyi, Danijel ; Kovačić, Damir

Izvornik
Journal of sensory studies (0887-8250) 26 (2011), 2; 128-134

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
consumer study ; Slavonian kulen ; pig breed ; consumer expectations ; taste testing

Sažetak
This research examined the influence of information about a particular pig breed (Black Slavonian pig breed [BSB], compared to modern white breeds [MWB]), with respect to the consumer acceptability of traditional kulen sausage. Hedonic evaluations of two kulen samples were elicited from 100 consumers, under both blind and informed tasting conditions. Additionally, consumers reported their quality expectations of BSB and MWB kulen. An expectancy test revealed higher quality expectations of BSB kulen compared to MWB kulen. The share of respondents preferring BSB kulen in a blind test was significantly lower than that in the expectancy test (negative disconfirmation), while consumers found MWB kulen tasted better than expected (positive disconfirmation). Providing information about the particular pig breed affected preferences positively toward BSB and negatively toward MWB kulen. However, the assimilation of information was complete for MWB, but not for BSB kulen, implying that, apart from extrinsic cues, intrinsic cues have an impact on actual (informed) preferences for kulen sausage.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Drvna tehnologija, Biotehnologija

POVEZANOST RADA