hrvatski

Pravila ponašanja u turizmu i njihov utjecaj na održivi turizam

Tourism is a large and complex system which, in order to achieve a long term success, needs to implement the sustainability principles in the process of its planning and development. A significant role in creating such a development belongs to the public sector. However, as for the creation of certain measures for improvement of the behaviour of tourists and of increasing their awareness of effects that could occur in case of their inadequate and irresponsible behaviour, voluntary initiatives tend to have an even greater importance. This paper gives an overview of the most important voluntary initiatives and codes of conduct in tourism and discusses their impact on the behaviour of all participants in tourism. Nevertheless, the focus is on the global and local voluntary initiatives concerned with the behaviour of tourists, the so-called Codes of Conduct. A significant number of these codes exist at the global and local level, but they are not unified and are often very difficult to trace. The implementation of codes of conduct is often rather difficult, which is why the application of responsible marketing becomes almost necessary. The focus of responsible marketing should not be the pure attraction of tourists to the destination, but also their sensitization to the destination, as well as minimizing the negative effects of tourism development.

održivi razvoj ; održivi turizam ; održivi marketing ; pravila ponašanja u turizmu

nije evidentirano

engleski

Codes of conduct in tourism and their impact on sustainable tourism

Tourism is a large and complex system which, in order to achieve a long term success, needs to implement the sustainability principles in the process of its planning and development. A significant role in creating such a development belongs to the public sector. However, as for the creation of certain measures for improvement of the behaviour of tourists and of increasing their awareness of effects that could occur in case of their inadequate and irresponsible behaviour, voluntary initiatives tend to have an even greater importance. This paper gives an overview of the most important voluntary initiatives and codes of conduct in tourism and discusses their impact on the behaviour of all participants in tourism. Nevertheless, the focus is on the global and local voluntary initiatives concerned with the behaviour of tourists, the so-called Codes of Conduct. A significant number of these codes exist at the global and local level, but they are not unified and are often very difficult to trace. The implementation of codes of conduct is often rather difficult, which is why the application of responsible marketing becomes almost necessary. The focus of responsible marketing should not be the pure attraction of tourists to the destination, but also their sensitization to the destination, as well as minimizing the negative effects of tourism development.

sustainable development ; sustainable tourism ; sustainable marketing ; codes of conduct in tourism

nije evidentirano