engleski

Exploring the supply chain orientation : the case of Croatian manufacturing companies

Supply chain orientation is defined as the extent to which there is a recognition among chain members towards viewing the supply chain as an integrated market entity Previous research efforts have confirmed that supply chain orientation is a necessary prerequisite for the successful management of upstream and downstream flows in supply chain. The goal of this paper is to investigate the nature of supply chain orientation within a production firm context In order to reveal its role, the supply chain orientation was related to the organizational buying effectiveness. Data was obtained through the questionnaire and analyzed using PLS modeling on the sample of 123 middle and large-sized Croatian manufacturing companies. Findings suggest that supply chain orientation is positively, directly, and significantly related to the organizational buying effectiveness. Furthermore, the implications of this study confirm the plausibility of viewing the supply chain orientation as a vital organizational capability. Finally, theoretical and, practical implications are presented, as well as limitations and suggestions for further research within the field.

supply chain orientation; organizational buying effectiveness; organizational capability; manufacturing industry

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