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Pregled bibliografske jedinice broj: 503787

Multilingualism in Companies - a Precondition for Successful Entry into the Global Market


Vulić, Vesna
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market // 2nd International Conference "Vallis Aurea" / Katalinić, Branko (ur.).
Požega: Veleučilište u Požegi, 2010. str. 1535-1539 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)


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Naslov
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market

Autori
Vulić, Vesna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
2nd International Conference "Vallis Aurea" / Katalinić, Branko - Požega : Veleučilište u Požegi, 2010, 1535-1539

ISBN
978-953-7744-06-9

Skup
2nd International Conference "Vallis Aurea" focus on : regional development

Mjesto i datum
Požega, Hrvatska, 3.9.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multilingualism ; communication ; objective ; language strategies ; business

Sažetak
This paper deals with the importance of the recognition and development of successful language strategies in companies in order to create a more competitive and highly skilled workforce. In order to achieve this goal, measures at national, regional and company level should be envisaged. Multilingualism not only promotes openness and mutual understanding but also opens doors to new markets and business opportunities. Investing in language skills to ensure a supply of highly qualified employees is crucial to fully benefit from the global market.

Izvorni jezik
Engleski

Znanstvena područja
Filologija



POVEZANOST RADA


Ustanove:
Veleučilište u Požegi


Citiraj ovu publikaciju:

Vulić, Vesna
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market // 2nd International Conference "Vallis Aurea" / Katalinić, Branko (ur.).
Požega: Veleučilište u Požegi, 2010. str. 1535-1539 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
Vulić, V. (2010) Multilingualism in Companies - a Precondition for Successful Entry into the Global Market. U: Katalinić, B. (ur.)2nd International Conference "Vallis Aurea".
@article{article, author = {Vuli\'{c}, V.}, editor = {Katalini\'{c}, B.}, year = {2010}, pages = {1535-1539}, keywords = {multilingualism, communication, objective, language strategies, business}, isbn = {978-953-7744-06-9}, title = {Multilingualism in Companies - a Precondition for Successful Entry into the Global Market}, keyword = {multilingualism, communication, objective, language strategies, business}, publisher = {Veleu\v{c}ili\v{s}te u Po\v{z}egi}, publisherplace = {Po\v{z}ega, Hrvatska} }
@article{article, author = {Vuli\'{c}, V.}, editor = {Katalini\'{c}, B.}, year = {2010}, pages = {1535-1539}, keywords = {multilingualism, communication, objective, language strategies, business}, isbn = {978-953-7744-06-9}, title = {Multilingualism in Companies - a Precondition for Successful Entry into the Global Market}, keyword = {multilingualism, communication, objective, language strategies, business}, publisher = {Veleu\v{c}ili\v{s}te u Po\v{z}egi}, publisherplace = {Po\v{z}ega, Hrvatska} }




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