Personal perception of the most important conscious restrained fastor of young people for apparel purchase (CROSBI ID 570864)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tratnik, Miroslav ; Stracenski Kalauz, Maja ; Nedanov, Aleksandar
engleski
Personal perception of the most important conscious restrained fastor of young people for apparel purchase
The study examines the apparel purchase decisions of younger people, who are becoming an increasingly large consumer segment. It focuses on particular on the factors which the respondents consider to be the most important in deciding against the purchase of apparel, and their frequency rank, a feature that has not been studied adequately so far. The survey carried out in Zagreb on a sample of 284 respondents of both genders aged 15 to 35 provided the following ranking of the 16 most important factors: price too high ; do not like it ; poor quality ; do not need it ; uncomfortable ; poor fit ; unnameable salesmen ; poor appearance ; not in the mood ; everybody wears it ; not functional ; does not fit my style ; not a brand ; not modern ; do not feel well wearing it ; the size does not fit. Seven clusters have been defined by Ward's method.
younger costumers; apparel buying behaviour; restrained factors for apparel purchase; Ward's hierarchical cluster analysis
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
890-895.
2010.
objavljeno
Podaci o matičnoj publikaciji
5th International Textile, Clothing & Design Conference : Magic World of Textiles : book of proceedings
Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita
Zagreb:
Podaci o skupu
International Textile, Clothing & Design Conference : Magic World of Textiles (5 ; 2010)
predavanje
03.10.2010-06.10.2010
Dubrovnik, Hrvatska