Impact of study motives and perceived education service quality on study success: A cross-cultural research (CROSBI ID 570746)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Štimac, Helena ; Leko Šimić, Mirna
engleski
Impact of study motives and perceived education service quality on study success: A cross-cultural research
Due to institutional and market changes in the area of higher education in transitional economies in Central and Eastern Europe, universities are faced with increasing demands on education service quality, which requires a higher degree of marketing concept implementation. The aim of this paper is to determine the relationship between students’ motivation to study business, their perception of different aspects of educational service quality and the final product quality – study success. Three Business Schools (Osijek, Croatia - EFO, Ljubljana, Slovenia – FELU and Szeged, Hungary - GTK)) took part in this research. Image and reputation of the higher education institution is the most important factor influencing directly students’ perception of education service quality and study success.
marketing; higher education; education service quality
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
300-306.
2010.
objavljeno
Podaci o matičnoj publikaciji
Bauer, A., Agardi, I.
Budimpešta: Corvinus University of Budapest ; Marketing and Media Institute
978-963-503-419-2
Podaci o skupu
EMAC regional conference
predavanje
24.09.2010-25.09.2010
Budimpešta, Mađarska