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Pregled bibliografske jedinice broj: 500538

An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach


Švarc, Jadranka
An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach // Infomediary, 5 (1991), 2-3; 109-117 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach

Autori
Švarc, Jadranka

Izvornik
Infomediary (0169-2763) 5 (1991), 2-3; 109-117

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Science and technology information; buying centres; industry

Sažetak
The paper presents an empirical analysis of the structure of the buying centre for scientific and technological information (STI). It concludes that the process of buying of STI significantly depends on the size of the firm and is more important in large than in small firms. Since the structure of buying centre differs by companies’ size the marketing activities should be directed to particular organisational members (functions) because of their different impact on purchasing STI.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija



POVEZANOST RADA


Ustanove
Institut društvenih znanosti Ivo Pilar, Zagreb

Autor s matičnim brojem:
Jadranka Švarc, (70621)