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Pregled bibliografske jedinice broj: 498203

APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY


Motik, Darko; Šegotić, Ksenija; Jazbec, Anamarija
APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY // Drvna industrija : znanstveno-stručni časopis za pitanja drvne tehnologije, 61 (2010), 83-87 (međunarodna recenzija, članak, znanstveni)


Naslov
APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY

Autori
Motik, Darko ; Šegotić, Ksenija ; Jazbec, Anamarija

Izvornik
Drvna industrija : znanstveno-stručni časopis za pitanja drvne tehnologije (0012-6772) 61 (2010); 83-87

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
AHP model; market research; multi-criteria decision making; furniture

Sažetak
The paper presents a case study in which a potential investor wanted to invest into a furniture store in the part of Republic of Croatia named Dalmatia. In four Dalmatian counties (the Split, Zadar, Šibenik and Dubrovnik counties), 220 randomly selected persons (180 answered) were asked by telephone what kind of furniture they would like to buy in the next two years and how much they were prepared to pay for the purchase. Based on the results of a consumer survey, five possible alternatives (product lines) were selected and the priorities determined, i.e. which of the product lines was the most profitable taking into account some other criteria of successful business operations using the multi-criteria model.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0681966-1969 - Matematički i statistički modeli za praćenje stanja i gospodarenja u šumarstvu (Anamarija Jazbec, )
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb

Citiraj ovu publikaciju

Motik, Darko; Šegotić, Ksenija; Jazbec, Anamarija
APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY // Drvna industrija : znanstveno-stručni časopis za pitanja drvne tehnologije, 61 (2010), 83-87 (međunarodna recenzija, članak, znanstveni)
Motik, D., Šegotić, K. & Jazbec, A. (2010) APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY. Drvna industrija : znanstveno-stručni časopis za pitanja drvne tehnologije, 61, 83-87.
@article{article, year = {2010}, pages = {83-87}, keywords = {AHP model, market research, multi-criteria decision making, furniture}, journal = {Drvna industrija : znanstveno-stru\v{c}ni \v{c}asopis za pitanja drvne tehnologije}, volume = {61}, issn = {0012-6772}, title = {APPLICATION OF AHP MODEL AND SURVEY RESULTS IN DECIDING ON A PRODUCT LINE IN FURNITURE INDUSTRY}, keyword = {AHP model, market research, multi-criteria decision making, furniture} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • CAB Abstracts
  • CA Search (Chemical Abstracts)
  • Geobase
  • Paperchem