engleski

The profile of a tourist manager of the County of Istarska

Today, quality managers are becoming the most important resource and the basis of the competitive and strategic advantage in the tourist market. Taking into consideration the specifics of the hostelry business and tourism when compared with other businesses, within that context, the managers from this sector of the economy also differ from the managers of other businesses. The changes which occured in the ownership and managerial structures of the hostelry and tourist companies caused also the changes in the profile of a manager in the hotel business and tourism of the County of Istarska, as the most developed tourist region in Croatia. In this paper, therefore, the characteristics of hostelry and tourist companies and their managers, in order to determine their profile, are being researched and analysed. For those purposes, during the course of the year 2008, researches of the profiles of tourist managers in the County of Istarska were carried out on a sample of 60 managers in 25 hotels, nine restaurants, eight tourist agencies, five tourist associations, managers of development and purchasing and a board of directors' president. The main author's aim of the research in this paper is to define the fundamental characteristics of tourist companies and managers in the County of Istarska in order to improve and overcome the current situation.

quality; hotel manager; profile of manager; characteristics

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