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Promotional Culture in International Tourism: The Language of Country Branding. (CROSBI ID 42699)
Prilog u knjizi | izvorni znanstveni rad
Sujoldžić, Anita
Promotional Culture in International Tourism: The Language of Country Branding. // Language, Culture and Tourism / Sujoldžić, Anita (ur.). Zagreb: Institut za antropologiju ; Hrvatsko antropološko društvo, 2013. str. 9-21
Podaci o odgovornosti
Sujoldžić, Anita
engleski
Promotional Culture in International Tourism: The Language of Country Branding.
Introductory essay on promotional culture and country branding in tourism. The focus is on specific challenges of postsocialist countries searching for their new identity within the Europeanization process.
anthropology, culture, tourism, language, identity
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Podaci o prilogu
9-21.
objavljeno
Podaci o knjizi
Language, Culture and Tourism
Sujoldžić, Anita
Zagreb: Institut za antropologiju ; Hrvatsko antropološko društvo
2013.
978-953-7467-05-0
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