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Pregled bibliografske jedinice broj: 496482

Promotional Culture in International Tourism: The Language of Country Branding


Sujoldžić, Anita
Promotional Culture in International Tourism: The Language of Country Branding // Language, Culture and Tourism / Sujoldžić, Anita (ur.).
Zagreb: Institut za antropologiju & HAD, 2013. str. 9-21


Naslov
Promotional Culture in International Tourism: The Language of Country Branding
(Promotional Culture in International Tourism: The Language of Country Branding.)

Autori
Sujoldžić, Anita

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Language, Culture and Tourism

Urednik/ci
Sujoldžić, Anita

Izdavač
Institut za antropologiju & HAD

Grad
Zagreb

Godina
2013

Raspon stranica
9-21

ISBN
978-953-7467-05-0

Ključne riječi
Anthropology, culture, tourism, language, identity

Sažetak
Introductory essay on promotional culture and country branding in tourism. The focus is on specific challenges of postsocialist countries searching for their new identity within the Europeanization process.

Izvorni jezik
Engleski

Znanstvena područja
Etnologija i antropologija



POVEZANOST RADA


Projekt / tema
196-1962766-2743 - Suvremena transformacija lokalnih jezičnih zajednica i kulturna raznolikost (Anita Sujoldžić, )

Ustanove
Institut za antropologiju

Autor s matičnim brojem:
Anita Sujoldžić, (107633)