Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

Visual impact of packaging signs for recycling and waste management (CROSBI ID 569565)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Dolić, Jurica ; Pibernik, Jesenka ; Bilušić, Iva Visual impact of packaging signs for recycling and waste management // Proceedings - The Fifth International Symposium GRID 2010 / Novaković, Dragoljub (ur.). Novi Sad, 2010

Podaci o odgovornosti

Dolić, Jurica ; Pibernik, Jesenka ; Bilušić, Iva

engleski

Visual impact of packaging signs for recycling and waste management

This article examines visual representation of recycling and waste management signs printed on packaging and it’s relation to the consumer. Since the life cycle of packaging is short, proper labeling of packaging is important because it serves as a visual guide to the consumer during the process of sorting waste. Since introduction of the Mobius loop sign by the Container Corporation of America in 1970, there has been a growing trend of increased environmental awareness. During the years, many new signs with environmental claims have been introduced to consumers, and their numbers are increasing every year. It is therefore important that the design of these signs is easily understandable to consumers and that their meaning is clear and unambiguous. This article is aimed to determine how the Croatian consumers interpret recycling and waste management signs and how their design and connotative meaning affect consumer decisions. It also examines impact of multiple sign interactions, and how they affect consumer interpretation.

recycling signs; recycling symbols; environmental symbol design; environmental awareness

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

2010.

nije evidentirano

objavljeno

978-86-7892-294-7

Podaci o matičnoj publikaciji

Proceedings - The Fifth International Symposium GRID 2010

Novaković, Dragoljub

Novi Sad:

Podaci o skupu

5th International Symposium on Graphic Engineering and Design - GRID 2010

predavanje

11.11.2010-12.11.2010

Novi Sad, Srbija

Povezanost rada

Grafička tehnologija