engleski

CHARACTERISTICS OF PRIVATE ACCOMODATION IN PRIMORSKO-GORANSKA COUNTY

The private accommodation is an important segment of tourism offer of Primorsko-goranska county (PGŽ). The share of private accommodation in total accommodation capacities in PGŽ is growing and sources from year 2008 record that it represented 49, 70% of total capacities. Therefore this paper analyses the main characteristics of that kind of accommodation. The paper was prepared upon the research analysis that was conducted in 2008. Since up to now there has not been a similar research of this segment of the accommodation conducted in the Republic of Croatia, this study can be considered original and fundamental. Paper elaborates main weaknesses, strengths, opportunities and threats regarding the private accommodation. The goal of the paper is to point out the main problems and trends in the improvement of private accommodation in PGŽ. Conducted research opened a number of issues and represents a contribution to research of this significant segment of accommodation in Croatia and represents a basis for future research. Research of accommodation in hospitality services provided in the household is to be continued in the future.

private accommodation; tourist offer; SWOT; tourism development

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