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A Novel Product Development - Key Issues for Success (CROSBI ID 167931)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Kalinić, Hrvoje ; Kostanjčar, Zvonko ; Jeren, Branko A Novel Product Development - Key Issues for Success // Economic Computation and Economic Cybernetics Studies and Research, 44 (2010), 4; 179-198

Podaci o odgovornosti

Kalinić, Hrvoje ; Kostanjčar, Zvonko ; Jeren, Branko

engleski

A Novel Product Development - Key Issues for Success

The purpose of this work is to reduce the risk of investment return in development of new products. One of the problems when developing a new product is a high-risk of investment return that prevents many companies from innovation and development of new products. In order to reduce the risk, a model of innovation diffusion should be included in a new product development. There are few theories in literature that examine diffusion of new products, but they focus on specific segments of diffusion process. Within the scope of this work, we propose a model of product diffusion in the market based on the concepts of systems thinking and the methodology of system dynamics. The model focuses on comprehensiveness, and it helps the management to understand the diffusion process. Using the model, one can simulate how the market will accept a product depending on its specific characteristics. Based on the predictions, it is possible to choose the optimal characteristics of a product for the predefined market. Furthermore, we discuss an application to the development of a new e-learning product.

Innovation diffusion ; New product development ; System dynamic ; System thinking

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Podaci o izdanju

44 (4)

2010.

179-198

objavljeno

0424-267X

1842-3264

Povezanost rada

Ekonomija, Matematika, Računarstvo

Poveznice
Indeksiranost