A Novel Product Development - Key Issues for Success (CROSBI ID 167931)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kalinić, Hrvoje ; Kostanjčar, Zvonko ; Jeren, Branko
engleski
A Novel Product Development - Key Issues for Success
The purpose of this work is to reduce the risk of investment return in development of new products. One of the problems when developing a new product is a high-risk of investment return that prevents many companies from innovation and development of new products. In order to reduce the risk, a model of innovation diffusion should be included in a new product development. There are few theories in literature that examine diffusion of new products, but they focus on specific segments of diffusion process. Within the scope of this work, we propose a model of product diffusion in the market based on the concepts of systems thinking and the methodology of system dynamics. The model focuses on comprehensiveness, and it helps the management to understand the diffusion process. Using the model, one can simulate how the market will accept a product depending on its specific characteristics. Based on the predictions, it is possible to choose the optimal characteristics of a product for the predefined market. Furthermore, we discuss an application to the development of a new e-learning product.
Innovation diffusion ; New product development ; System dynamic ; System thinking
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Podaci o izdanju
44 (4)
2010.
179-198
objavljeno
0424-267X
1842-3264
Povezanost rada
Ekonomija, Matematika, Računarstvo