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Pregled bibliografske jedinice broj: 492604

INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM


Pavia, Nadia; Stipanović, Christian; Mrnjavac, Edna
INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM // Management, izobraževanje in turizem - družbena odgovornost za trajnostni razvoj / Brezovec, Aleksandra, Mekinc, Janez (ur.).
Porotrož: Založba Turistica, Fakulteta za turistične študije Portorož, Univerza na Primorskem, 2010. str. 1602-1608 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 492604 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM

Autori
Pavia, Nadia ; Stipanović, Christian ; Mrnjavac, Edna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management, izobraževanje in turizem - družbena odgovornost za trajnostni razvoj / Brezovec, Aleksandra, Mekinc, Janez - Porotrož : Založba Turistica, Fakulteta za turistične študije Portorož, Univerza na Primorskem, 2010, 1602-1608

ISBN
978-961-6469-50-0

Skup
2. znanstvena konferenca z mednarodno udeležbo Management, izobraževanje in turizem

Mjesto i datum
Portorož, Slovenija, 2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business culture; an organisation which learns; intellectual capital; Croatian

Sažetak
Croatian tourism has to apply a new concept of development in order to transform natural resources (comparative advantages) into competitive tourism offer based on innovation. The ultimate goal of this is to multiply profit and sustainable growth. The main impetus for development is the intellectual capital and new system of values based on knowledge and individual approach to each customer. The education of a new generation of managers is the prerequisite for the development of tourism on the macro and micro level. The new managers should be able to anticipate and actively design future and bring about changes. It no longer suffices to be up to date with the demand and follow the competition, but one should introduce new contents in order to achieve the leading position. Employees must aim towards self-realisation in order to make the company more competitive. It is necessary to constantly educate employees, introduce cross training techniques, authorisation in order to establish an organisation which is able to learn and thus advance. The importance of business culture is shown in this paper, using the positive example of the development of the Croatian hospitality management company (Valamar and companies) based on management of knowledge and learning culture.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)

Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Nadia Pavia (autor)

Avatar Url Christian Stipanović (autor)

Avatar Url Edna Mrnjavac (autor)


Citiraj ovu publikaciju:

Pavia, Nadia; Stipanović, Christian; Mrnjavac, Edna
INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM // Management, izobraževanje in turizem - družbena odgovornost za trajnostni razvoj / Brezovec, Aleksandra, Mekinc, Janez (ur.).
Porotrož: Založba Turistica, Fakulteta za turistične študije Portorož, Univerza na Primorskem, 2010. str. 1602-1608 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Pavia, N., Stipanović, C. & Mrnjavac, E. (2010) INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM. U: Brezovec, Aleksandra, Mekinc, Janez (ur.)Management, izobraževanje in turizem - družbena odgovornost za trajnostni razvoj.
@article{article, author = {Pavia, Nadia and Stipanovi\'{c}, Christian and Mrnjavac, Edna}, year = {2010}, pages = {1602-1608}, keywords = {business culture, an organisation which learns, intellectual capital, Croatian}, isbn = {978-961-6469-50-0}, title = {INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM}, keyword = {business culture, an organisation which learns, intellectual capital, Croatian}, publisher = {Zalo\v{z}ba Turistica, Fakulteta za turisti\v{c}ne \v{s}tudije Portoro\v{z}, Univerza na Primorskem}, publisherplace = {Portoro\v{z}, Slovenija} }
@article{article, author = {Pavia, Nadia and Stipanovi\'{c}, Christian and Mrnjavac, Edna}, year = {2010}, pages = {1602-1608}, keywords = {business culture, an organisation which learns, intellectual capital, Croatian}, isbn = {978-961-6469-50-0}, title = {INNOVATION OF BUSINESS CULTURE WITH THE AIM OF DEVELOPING CROATIAN TOURISM}, keyword = {business culture, an organisation which learns, intellectual capital, Croatian}, publisher = {Zalo\v{z}ba Turistica, Fakulteta za turisti\v{c}ne \v{s}tudije Portoro\v{z}, Univerza na Primorskem}, publisherplace = {Portoro\v{z}, Slovenija} }




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