engleski

Consumer as a Part of Reverse Logistics Chain

Implementing reverse logistics activities in companies business became an important strategic variable. To manage return with the highest return rate and ensuring the maximal recovered value of returned product is a strategic weapon that can be provided with higher quality service and educated personnel. To have a satisfied consumer is strategic variable that depends not only on a knowledge or tendency to make a highest profit for a company, but to fasten up all the processes in whole reverse logistics chain. Consumers that returned the product created new reverse logistic operation, and are significant part of it. Consumer can make a difference and be more important part of reverse logistics chain if they interact in these activities.

reverse logistics chain ; product return policy ; liberalization of return ; consumer

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