engleski

MARKETING MANAGEMENT SIMULATION MODEL AS SUSTAINABLE ECONOMIC MODEL OF WOOL REPURCHASE & CARE IN CROATIA

Wool has been used throughout history by many cultures for a various purposes. Even now when world is infested with man-made fibers the overall believe is that wool remains an ideal fiber choice for many products - from clothing to construction. So, declaration that Croatian wool is threat and increasing waste to the landscape can not ne accepted. Still, some threats exist like: lack of knowledge by sheep breeders, diversity of sheep flocks, fragmented sheep stock, main orientation on sheep raising for meat, absence of wool repurchase and processing, disinterested government and ministry of agriculture and finally absence of any supervision or management on waste wool disposal. Since each wool is a valuable resource that can be produced in a sustainable manner, marketing simulation model that can be applicable to Croatian market circumstances and which can prove that wool is a valuable natural resource that can be produced in a sustainable, thoughtful and economically acceptable manner, was done.

croatian wool ; wool repurchase ; marketing management simulation model

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