engleski

Strategic networking as a driver of competitiveness of Croatian small and medium enterprises

The purpose of this paper is to consolidate and to expand on the existing insights with regards to the concept of strategic linking and networking ; second, to develop guidelines for future initiatives of strategic linking and networking of Croatian SMEs. To that effect, we will first examine the current influence of strategic linking and networking on the performance of the Croatian SMEs via primary research. The results of this research will indicate necessary preconditions and demonstrate possible models for the creation of strategic networks and virtual enterprises in Croatia.

strategic networks; virtual organizations; networking; SMEs; Croatia

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