engleski

Using Business Intelligence in Decision-Making Process: An Empirical Analysis

Business intelligence (BI) is becoming very important managerial issue. Its importance has been especially recognized in development of analytically-based decision-making capabilities. So, the aim of the paper is to present the impact and importance of BI systems for decision-making process. By using random sample of 68 most successful Croatian companies we provide current state of the art of BI in Croatia, as well as recognize future moves that are needed to improve decision-making practice at various hierarchical levels.

business intelligence; decision-making; Croatia

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