engleski

Managerial tools & Internet the sources of competitive advantage of firms

Knowledge of Production technology and information communication technology covers many aspects of the knowledge process in firm. Digital Manufacturing is one of the core strategies of the European Manufacture vision and strategic agenda towards the knowledge based production. It is driven by the application and standardization of information and communication technologies and the increasing demand for the efficiency of operations in global networks. The knowledge managerial tools and information technology are forming a bridge between knowledge creation and knowledge utilization. On one side they are used to enhance creativity and on the other side, they optimize knowledge work and improve efficiency and productivity. Indicators like productivity, profitability and market share could be improved by using Internet and managerial tools. In this work we try to give insights that can help to understand the role of managerial tools and Internet as a competitive weapon in modern firms.

Managerial tools; Internet; competitive advantage

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