engleski

Satisfied Customer is a Guarantee for Sustainable Development

To find a new customer is much more difficult than to keep the old one, and today it is, agreed by many manufacturers and dealers harder than ever before. Today, but also in the past, a salesroom which largely determines the daily circulation of potential buyers is very important in sell realization. Due to the competition of the same type of salesroom that mostly offer similar goods with approximately the same rates, factors such as salesroom layout and sales staff are increasingly influencing the choice of salesroom and purchase. Expanding sales to new conditions is a very complex activity that requires a multidisciplinary approach, quite different from the traditional model of work, which is characterized by aggressive marketing. Flexibility and high levels of coordination becomes imperative in the business. The paper presents the customers/users evaluation on furniture sale places in Zagreb. Research was conducted as questionnaire survey in four sales centers. Given data were analyzed statistically using χ2 test. The results showed that customers were the most satisfied by the information about products range that they receive from the staff and selection of products in sales centers. Respondents were somewhat less satisfied with the location and appearance of the sales centers. At least respondents were satisfied with price and payment conditions of the furniture selling places.

customer; mesurment of customer statification; furniture; salesroom

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