engleski

MANAGING ORGANIC GASTRO-TOURISM IN SERVICE OF EXPANDING TOURISM INDUSTRY IN ISTRIA

In the last decade, many studies analyzing tourism and hospitality industry contributed greatly to the general recognition of organic food. These have included visitor's satisfaction surveys relating to their perception of organic food while measuring trends in organic food consumption. It is authors' intention to detect those visitors already consuming organic produce in their native country and willing to maintain this nutrition style while on their vacations. Detecting this group of visitors would fortify attractiveness of organic gastro-tourism while expending tourism industry in general. Above assumption is based on field surveys conducted in 2007 and 2008. Visitor surveys were, at the time the survey was conducted, vacationing in Istria, and were questioned about their preference for organic produce and willingness to pay higher price to enjoy organic foods. Based on socio-demographic, economic and other factors, a general profile of a visitor was created resembling the average preference for what gastro-tourism based on organically produced foods may offer. Results of conducted surveys offer practical answer as how to expend tourism industry in Istria.

organic gastro-tourism; general profile of Istria's visitor; amenities in

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