engleski

Affirmation of CRM in Croatian Hotel and Tourism Companies

Modern hotel and tourism companies have to implement new strategic orientation with the aim of facing the competition and satisfying more and more growing tourist needs. Every time tourists arrive somewhere, they are looking for new programs, quality, profiled and personalized offer as well as the best experience money can buy. CRM is represented by imperative of development as a complex of relationships and interactions with the client in intelligent companies in order to monitor the client, creation of loyalty of the existing and attraction of new potential clients by providing the maximum quality as a basis of generating profits. Work expands the importance of new strategic orientations in developing the reconception of Croatian hotel and tourist companies with concrete example of implementation of CRM in LRH d.d. Opatija.

Croatian hotel and tourism companies; CRM; new strategic orientations; client; LRH d.d. Opatija

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