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Pregled bibliografske jedinice broj: 484170

Book as a Souvenir: Partnership between Tourism Potentials, Cultural Identity Promotion and Publisher's Profits


Mijoč, Josipa; Horniš, Marija; Tomašević, Nives; Horvat, Jasna
Book as a Souvenir: Partnership between Tourism Potentials, Cultural Identity Promotion and Publisher's Profits // 3rd International Scientific Conference: Tourism and Quality of Life / Lazanski, Tadeja Jere (ur.).
Portorož, Slovenija: Založba Turistica, Fakulteta za turistične študije Portorož, Univerza na Primorskem, 2010. str. 296-307 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Book as a Souvenir: Partnership between Tourism Potentials, Cultural Identity Promotion and Publisher's Profits

Autori
Mijoč, Josipa ; Horniš, Marija ; Tomašević, Nives ; Horvat, Jasna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
3rd International Scientific Conference: Tourism and Quality of Life / Lazanski, Tadeja Jere - Portorož, Slovenija : Založba Turistica, Fakulteta za turistične študije Portorož, Univerza na Primorskem, 2010, 296-307

ISBN
978-961-6469-56-2

Skup
3rd International Scientific Conference: Tourism and Quality of Life

Mjesto i datum
Portorož, Slovenija, 27-28.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Tourism of the Republic of Croatia; Understanding Cultural Identity; Fairs; Book as a Cultural Asset; Publisher; Souvenir

Sažetak
A souvenir in its most general sense is frequently defined in dictionaries as a small and relatively inexpensive article given, kept, or purchased as a reminder of a place visited, an occasion. Countries of notable tourism potential pay attention to the offer of products that promote their national culture. This follows Huntigton's theory (1996) according to which conflicts in the next century will not arise from conflicting ideologies or economic reasons ; rather, they will result from (mis)understood cultural identities. Books as a specific cultural asset (Tomašević and Kovač, 2009), particularly translations of texts important for the national culture, have an important role in tourism destinations, and should become a segment of the entire tourism offer. The authors compare several hundred thousand visitors of renowned trade fairs with millions of visitors to a tourist destination (the Republic of Croatia is an example analyzed in this paper ; in 2008 it was visited by 9, 415, 000 foreign tourists ). The presented data might contribute to the discussion on how to stimulate publishers' interest in books as souvenirs, i.e. in producing translations of key literary texts of the national culture, aimed indirectly at preventing possible identity conflicts in the future.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad dostupan na poveznici: http://www.turistica.si/downloads/Encuentros/Mijoc_Josipa.pdf



POVEZANOST RADA


Projekt / tema
010-0101195-1035 - Statistički mjerni instrumenti:konstrukcija i prilagodba poduzetničkoj ekonomiji (Jasna Horvat, )
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Mirna Leko-Šimić, )

Ustanove
Ekonomski fakultet, Osijek,
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