engleski

Consumer Interpretation of Recycling Symbols Used for Printed Products

This article examines the design and implementation of existing symbols used for labeling recyclable and recycled printed products. In an era of increased ecological awareness, it is important that labeling of recyclable and recycled consumer products is easily understandable and unambiguous. Today, there are multiple existing symbols for recyclable and recycled printed products, and since several organizations are introducing their versions of recycling labels, it is questionable whether the wide variety of different symbols may cause confusion and misinterpretation. The goal of the research is to examine how consumers interpret recycling symbols on the Croatian market.

Recycling; Printed product; Paper; Packaging; Recycling symbols

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