engleski

Towards Pervasive Business Intelligence: Advances in Location Intelligence

Most businesses are immersed in a world of readily accessible data that could significantly improve their companies’ efficiency, effectiveness, and profitability. Unfortunately, only a minority of firms currently takes advantage of this rich mine of data – or, apparently, are even aware that it exists. And yet that data not only surrounds most modern organizations, but invites their leaders to dig as deeply as they might wish. That data, in short, is an undiscovered gold mine, and it can be collected, analyzed, and deployed much more easily than one might expect. This undiscovered gold mine of data includes the demographics, economics, physical geography, and other characteristics that pertain to location— the spatial environment in which a given organizations operates, interacts with its customers, and transacts business. The data becomes valuable to an organization, however, only when it is collected and analyzed, and when the conclusions resulting from its analysis are used to inform the organization’s decision-making.

business intelligence; pervasive business intelligence; location intelligence

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